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  • ID Congress
    Mauritius

    SEPTEMBER 19 & 20, 2018

    For new ways to create
    value in communication
    industry.

The Indian Ocean Cristal held its first edition two years ago, with the ambition of empowering creative advertising in the region. In collaboration with the ACA (Association of Communication Agencies, Mauritius) and APA (Association of Practitioners in Advertising, Kenya), we are making this edition bigger, welcoming creativity from Eastern and Southern Africa.

The event will take place from September 19 to 21 2019 in Mauritius. We will also take the opportunity to reward the Regional Cristal winners that have been judged in Marrakech during the African Cristal Festival. The Jury President and former chairman of the Cristal Festival will take the floor during the Master Classes dedicated to « Creativity, Innovation and Boldness ! ».
 

The mobile Business will be at the heart of the discussions, promoting the latest mobile contents and bringing together the actors of the ecosystem under the headline « Mobile Industry Supporters for Africa ».
 

The aim of this edition is to offer a wide panorama of what’s happening in this region. Around 250 participants are expected.

Programme

9:30 AM: Young Creative Challenge

TTwo days for 12 young creative people to create “a campaign for good” under the supervision of Felix Kessel

Felix Kessel Founder & former CEO Leo Burnett South Africa
 

Water : The Asset of Humankind
At a time when there is scarcity of water in some parts of the world, either as a result of overuse of natural resources or the effects of pollution and even recurring droughts, we have chosen to set our Young Creatives to work on campaigns for good and raise awareness on this issue. Under the supervision of Felix Kessel, the participants will submit their project, result of these two days of training, to Communications Professionals during the closing session.


2:00 PM: Welcome Coffee


2:30 PM: Opening Speech

Christian Cappe, Founder & President ID Congress/L’UNION & Cristal Festival

Helder Filipp, President ACA Mauritius


2:45 PM: New Approach for Brands through TV Programmes

Introduction Speech

Nanda Narrainen, Head of Creative & Film Department Economic Development Board


Feedback from Mauritius Why “Qui veut gagner des millions” is an opportunity for brands

Vijay Soni, CEO of VPS Communications Ltd UK & Senior Partner of Eros Entertainment London

Hans Puttur, CEO GREY
 

3:30 PM: Boldness, Creation & Innovation: Countries have the Floor!
Representatives from Eastern, Southern and Indian Ocean countries will go on stage to present their favourite campaigns of the year in their country (Angola, Erythrea, Kenya, Mozambic, Namibia, Rwanda, Somalia, Sudan, Tanzania, Uganda, Zambia, Zimbabwe, Madagascar, Mauritius, Reunion Island, Seychelles)

Lenny Nganga, President APA Kenya
Thomas Giraud-Castaing, President for the French overseas departments & Réunion Island AACC
Helder Filipe, President ACA Mauritius

Presentation of showreel videos created by leading digital and advertising agencies from Kenya and Réunion


4:15 PM: Cristal Showcase
Screening of the best creative campaigns awarded during the last 15 years:
Entertainment, IOT, Data, IA, Gaming, Multiscreen& Interactive Campaigns…

Christian Cappe, Founder & President ID Congress/L’UNION & Cristal Festival

9:00 AM: Advertisers and Leaders Grand Jury (Private Session)


9:30 AM: Masterclass New Trends: Innovation & Creativity

Artificial Intelligence & Brands

Damien Gromier, CEO & Cofounder Startup Inside President of France is AI


Storytelling, Brand Visibility & Content around the World

Fleur Laurent, Marketing Director AFP Service


How data can inform the creative process

Chris Madison, CEO Dentsu Aegis Network Kenya


What is Blockchain and how can it serve both brands and media in their development?

Simon Polrot, Co-fondateur VariabL / Blockchain & Ethereum
 

From traditional to online banking, the new forms of Customer Relationship: Chat Bot, Voice Box, Augmented & Virtual Reality, Holograms…

Vincent Picot, New Customer Experience Manager at BNP Paribas and Hello bank!


From traditional to online banking, the new forms of Customer Relationship: Chat Bot, Voice Box, Augmented & Virtual Reality, Holograms…

Vincent Picot New Customer Experience Manager at BNP Paribas and Hello bank!
 

SMART CITIES

Smart Cities: How cities become a media for brands?

Frédéric Josue, Director of Havas Prospective Center (Paris, L.A, Tel-Aviv, Tokyo) & Vice President of Uni-XR


Innovative Outdoor: an added value for Brands

Timothee Boulanger, Country Manager for the Indian Ocean Countries JCDecaux


Innovative Outdoor: an added value for Brands

Lévine Clain, CEO for the Indian Ocean Countries JC Decaux


11:45 AM: “Mobile Industry Supporters for Africa” - Speed-pitching Session

“For the creation of a community of young entrepreneurs who serve society”

Vidia Mooneegan, Managing Director of Ceridian Mauritius, VP of Business Mauritius and creator of App Factory

App Developers will present their contents for mobile

With the support of Ceridian

Youtuber Success Story – Screening and live-interview

Vincent Duvergé, Youtuber
 

NewsPlus

Laurent Montaigne, CEO Extension interactive
 

MCB InovApp Challenge

Olivier Chavry, Digital Project Manager Extension interactive


12:30 PM: Official Lunch

2:00 PM: Which trainings to create more value in the new communication professions?

The UNION has planned to open a new chapter in September on the development of training courses. The goal is to offer businesses, agencies and media a full range of training cycles to accelerate their digital transformation. During this session, we will carry out a survey among participants, then later among all UNION member countries to assess the level of interest for specific themes.

With the support of Newskills


2:30 PM: Video-conference – The GAFA issue

How do the States lose their supremacy against the GAFA?

Gilles Babinet, Digital Champion representing France at the European Commission Advisor at Institute Montaigne


2:45 PM: Media & Publishers

At the age of digital transformation, what are the new forms of income generation?
Is digital strengthening or suppressing the freedom of the press?
How have some media successfully redeployed?
How can data and programmatic be an opportunity for media monetization?

Arno Pons, General Delegate Digital New Deal Foundation
Ayman Haydar, CEO MMP WorldWide


3:30 PM: KEYNOTE of Jean-Claude de l’Estrac

Mauritius has already experienced the transition between monoculture and industrialisation. On this basis, could the model of Mauritius work in Africa?

Jean-Claude de l’Estrac, Writer and Journalist Former Minister and Diplomat of Mauritius

KEYNOTE of Michèle Alliot-Marie​
Mauritius has become a privileged destination for travellers from the world over. It becomes an economic hub, a bridge between Africa and Asia in the very heart of the Indian Ocean. So why Mauritius is going to become a strong partner for many countries in the world and how international cooperation can contribute.

Michèle Alliot-Marie, Former Foreign Office Minister of the French Government & Current Member of the European Parliament


4:15 PM: Closing session
Audacity & Creativity in Africats

Michael Zylstra
Creative Jury President for the, African Cristal Festival Chief Strategy Officer SSA Dentsu Aegis Network, South Africa
 

“Young Creative Challenge” presented by Felix Kessel
The five teams will present their campaign projects

& Awards Ceremony (Southern & Eastern African & Indian Ocean Countries) under the presidency of Mychael Zylstra


5:00 PM to 7:30 PM: Sunset Cocktail

Speakers

Frédéric Josue
Frédéric Josue Director of Havas Prospective Center (Paris, L.A, Tel-Aviv, Tokyo) & Vice President of Uni-XR

Smart cities : How cities become media for brands.

Frederic Josue is a Global Executive Advisor for Havas Group. He is specialised in media’s strategy as well as in new forms of communication particularly related to content. He is a director & founder of 18labs.io which is a prospective & business development company based in Los Angeles, Tel Aviv & Tokyo. It analyses different forms of technological disruption related to mediation with augmented reality, transactional, blockchain or conversational as well as with artificial intelligence. The company sponsors applied research programs at leading international universities. It assists start-ups’ sourcing, integration & business solution.

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Damien Gromier
Damien GromierCEO & Co-founder, Startup Inside

Artificial intelligence and brands

Since 2010, Damien has been entrepreneur in the health sector (with an exit
in 2011), Corporate Banker, and Managing Director of France digitale. 

Meanwhile, Damien has been creating more than 80 startups weekends
worldwide to help 6000 inspiring entrepreneurs to transform ideas into
startups.

Damien is the Executive Chairman of France is AI the largest european
nonprofit organization (powered by France Digitale) gathering the actors of
the French artificial intelligence ecosystem: 300 startups, 100 research
labs, large corporates, engineering schools and universities, investors. 

Damien is also CEO & Cofounder of Startup Inside group operating in four
countries. Startup inside creates tailor made intrapreneurship and
acceleration programs inside the largest organizations such as LVMH group or
Governments.

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Michael Zylstra
Michael ZylstraChief Strategy Officer for SSA for Dentsu Aegis Network SSA

Audacity and Creativity in Africa

A graduate of the University of Witwatersrand, and the WITS Business school, Michael has been involved with digital services and platforms, and data-driven programmes for the last 15 years. Michael has always been fascinated by people, brands, and new technologies. He’s fortunate to spend his days working at the intersection of all three.

Michael began his career as a strategist for an early digital businesses Delapse that merged content, web development and production before the first dot com explosion. He then moved into the agency world, working on some of South Africa’s most loved brands including Coca Cola, Diageo, Mercedes, Old Mutual, P&G, Engen, Toyota at FCB, Isobar, Oscar Tango and Publicis Groupe.

Michael looked after the strategic output across all brands for Nurun, Publicis global design and technology consultancy. In his role as Chief Strategy Officer he was responsible for the intellectual output of the agency and the strategies deployed for clients including a number of global assignments.

Michael is a rare hybrid strategist having worked across multiple disciplines from CRM, to Performance media to Brand and brings a holistic understanding of the current marketing ecosystem. Michael is passionate about combining human insight, analytical thinking, and dogged optimism to bring clarity to complex problems.

Michaels work has been recognised both locally & internationally and includes awards at Apex, Assegais, Loeries, Bookmarks, One Show and Cannes. He has judged for the Loeries (2012-2013), D&AD 2009 and the Bookmarks 2014.

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Lenny Nganga
Lenny NgangaAPA President

Innovation & Creativity in Kenya

23 years experience in communications and media planning. Currently the CEO of the Omnicom Media group in East Africa comprising Saracen OMD and Saracen PHD. Started my career at Ogilvy and Mather, moved to McCann Erickson, then founded Universal McCann East and West Africa prior to starting the Saracen media group. I design communications and media strategies across Sub-Saharan Africa.

I have a passion for driving communications and media planning excellence, and I now serve as the Chairman of the Advertising Practitioners Association (APA) of Kenya, and Chairman of the oversight committee of the Kenya Audience Research Foundation.

I have a passion for improving media planning across the East Africa region, thus I serve as Chairman of the technical committee of the Kenya Advertising Research Foundation, and also the Chairman of the Advertising Practitioners Association of Kenya.
 

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Filipe Helder
Filipe Helder ACA President

Innovation & Creativity in Mauritius

Currently, President of the Association of Communication Agencies (ACA) and Director of Redhouse McCann, reflects on the looming challenges for the communication sector in this digital era.

Helder spearheads all communication strategies with passion. Holder of a Bachelor in Paper Engineering from South Africa, Helder began his career at Masterpack in Johannesburg where he worked for 10 years creating paper engineered pieces for British Airways, Colgate, Edgars or Jet Stores.

His experience in advertising spans financial services, automotive, FMCG, entertainment, corporate and consumer services among others. During his years running RedHouse he has handled international brands such as Avis, Bakers, Chevron, Everial, Volvo Penta and Citroen. His strategic excellence has contributed to the building of local brands such as La Prudence Mauricienne, Rhum St Aubin, ESP Landscapers and Bois Cheri. Helder has also been called upon to judge at awards shows and for public speaking in the region.

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Thomas Giraud Castaing
Thomas Giraud CastaingAACC Outre Mer President, Reunion Island

Innovation & Creativity in Reunion Island

Thomas Giraud-Castaing, is the Founder and Creative Director of Zoorit. Commercial training in Bordeaux, he moved to Reunion in 1998 and joined Guetali first ISP Reunion, then CEGETEL in 2000 before creating the studio Zoorit in 2002.

It is in 2004 that Zoorit becomes a communication consulting agency.

Today the agency has 12 employees and is involved in different areas: branding, advertising, institutional, trade, digital for private customers as well as for institutions.

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Christian Cappe
Christian CappeFounder and CEO of Cristal Events

Cristal Showcase - 15 years of advertising creations at Cristal around entertainment, games, music, cinema, data, artificial intelligence, disruption

Christian Cappe, as founder of Cristal Events, has created the Cristal Festival (Summit for Media and Advertising) in 2001 in the french alps. Based now in Courchevel (french ski resort), it becomes one of the most famous worldwide event at the end of the year.

In 2006, he launched for the arabic countries the Mena Cristal Festival in Mzaar Faraya (Lebanese ski resort), and in 2013, the African Cristal Festival which has moved to Marrakech.

He is also at the origin of the famous TV Series Festival of Luchon (Pyrenees Mountains) created in 1999, and « Music and Film Festival » in Burgundy in 2000.

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Felix Kessel
Felix KesselFounder & former CEO Leo Burnett South Africa

Young Creative Challenge

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Stéphane Martin
Stéphane MartinChairman European Advertising Standards Alliance (EASA), Brussels

Sustainable Communication & Added Value for Brands

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Vijay Soni
Vijay SoniCEO of VPS Communications Ltd UK & Senior Partner of Eros Entertainment London

New Approach for Brands through TV Programmes

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Hans Puttur
Hans PutturCEO GREY

New Approach for Brands through TV Programmes

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Michèle Alliot-Marie
Michèle Alliot-MarieFormer Foreign Office Minister of the French Government & Current Member of the European Parliament

KEYNOTE of Michèle Alliot-Marie

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Nanda NarrainenHead of Creative & Film Department Economic Development Board

Keynote of EDB

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Fleur Laurent
Fleur LaurentInternational Business Development - AFP Services

Storytelling, Brand Visibility & Content around the World

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Simon Polrot
Simon PolrotCo-fondateur VariabL / Blockchain & Ethereum

What is Blockchain and how can it serve both brands and media in their development?

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Arno Pons
Arno PonsGeneral Delegate Digital New Deal Foundation

Media & Publishers

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Ayman Aydar
Ayman HaydarCEO of MMP WorldWide

Media & Publishers

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Jean-Claude de l’EstracWriter and Journalist Former Minister and Diplomat of Mauritius

KEYNOTE of Jean-Claude de l’Estrac

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Vidia MooneeganManaging Director of Ceridian Mauritius, VP of Business Mauritius and creator of App Factory

“Mobile Industry Supporters for Africa” - Speed-pitching Session

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Gilles Babinet
Gilles BabinetDigital Champion representing France at the European Commission Advisor at Institute Montaigne

Video-conference – The GAFA issue

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Timothee BoulangerCountry Manager for the Indian Ocean Countries JCDecaux

Innovative Outdoor: an added value for Brands

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Vincent PicotNew Customer Experience Manager at BNP Paribas and Hello bank!

From traditional to online banking, the new forms of Customer Relationship: Chat Bot, Voice Box, Augmented & Virtual Reality, Holograms…

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Lévine Clain
Lévine ClainCEO for the Indian Ocean Countries JC Decaux

Innovative Outdoor: an added value for Brands

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Christopher Madison
Chris MadisonCEO Dentsu Aegis Network Kenya

How data can inform the creative process

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Laurent Montaigne
Laurent MontaigneCEO Extension interactive

NewsPlus

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Olivier Chavry
Olivier ChavryDigital Project Manager Extension interactive

MCB InovApp Challenge

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Mobile industry

The mobile phenomenon is at the heart of the media and advertising ecosystem in Africa. As a real catalyst of development, it has an undeniable economic importance. The boost of social networks and the creation of programs and channels dedicated specifically to this media support caught the attention of advertisers’ leaders, keen on trendy advertising investments. Following the revolution in mobile payments, the Mobile seen as a new « Media » should now achieve the same level of success !

Join us in Mauritius
 

In collaboration with the ACA (Association of Agencies Communication, Mauritius) and APA (Association of Practitioners in Advertising, Kenya), we are growing this edition, hosting creativity from Eastern & Southern Africa. The event will take place on September 19 & 20, 2018 in Mauritius. The aim of this edition is to offer a wide spectrum of expression to all the countries concerned (nearly 20 different ones) under the theme of "Creativity, Innovation & Boldness"! Nearly 200 participants are expected!

To participate you can take your : ID Congress Pass (including full access to all conferences, official lunch, cocktail & dinner during the festival)

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